用 LinkedIn 做生意 Carter 英文PDF版

中文名: 用 LinkedIn 做生意原名: LinkedIn for Business How Advertisers, Marketers and Salespeople Get Leads, Sales and Profits from LinkedIn
作者: Carter图书
分类: 经济
资源格式: PDF
版本: 英文版
出版社: Que
书号: 978-0-7897-4968-0
发行时间: 2012年
地区: 美国
语言: 英文
简介:
内容介绍：
LinkedIn是一家面向商业客户的社交网络（SNS）服务网站，成立于2002年12月并于2003年启动。网站的目的是让注册用户维护他们在商业交往中认识并信任的联系人，俗称“人脉”（Connections）。用户可以邀请他认识的人成为“关系”（Connections）圈的人。现在用户数量已达1.75亿，平均每一秒钟都有一个新会员的加入。而且美国本土的用户人数已经下降到只占38%。
目录:
Part I LinkedIn for Business
1Twenty-first Century Sales and Marketing: LinkedIn
Meets Marketing, Advertising, and Sales .........................................................1
Part II LinkedIn Marketing
2Best Practices: Online Marketing and LinkedIn .........................................19
3Impressive Employees: LinkedIn Profile Enhancement,
Findability, and Thought Leadership ...............................................................41
4Amazing Brands: Company Pages That Grow Business ......................65
5Generating Leads with Content Marketing and LinkedIn
Answers, Events, & Groups ......................................................................................77
6Get It All Done: Your Weekly LinkedIn Marketing Routine .......107
Part III LinkedIn Advertising
7Best Practices: Online Advertising and LinkedIn
Advertising ....................................................................................................................115
8Win First with Strategy: Inbound Advertising and
Marketing with LinkedIn ........................................................................................135
9B2B Advertising: How to Create and Optimize
LinkedIn Ads .....................................................................................................................147
10Advanced Strategies and Tactics for High-Impact
LinkedIn Ads .....................................................................................................................159
Part IV LinkedIn Sales
11Best Practices: Traditional and Modern Sales ............................................175
12Salespeople and Social Sales ......................................................................................193
13Social Sales Prospecting and Making Contact ...........................................201
Part V Conclusions
14How Advertising, Marketing, and Sales Employees
Work Together for Extraordinary B2B Results ....................................213
15The LinkedIn Advantage: Five Organizational
Shifts That Support B2B Success.......................................................................221
16Social Prospects: The Future of B2B Social Media ................................229
Index .............................................................................................................................................241